Werdland Advisory Services

We are standing on the edge of a cliff in the Information Age, and honestly? The view is terrifying.

For the last twenty years, value in the IT and business world has been about access. Access to data, access to speed, access to the “right” answer. But we are watching that value proposition evaporate in real time.

We are about to be hit by a tsunami of synthetic perfection.

In my line of work, helping MSPs and internal IT teams, I see the writing on the wall. Soon, your inbox, your Slack channels, and your vendor support chats will be populated by AI agents. They will be polite. They will be endlessly knowledgeable. They will never get tired, never need coffee, and never get cranky because the Rangers lost.

And you are going to hate it.

The Rise of the “Artisanal” Interaction

Here is the economic reality we need to face. When AI makes intelligence abundant, it makes authentic human interaction scarce. And in economics, when something becomes abundant, its price drops to zero. When something becomes scarce? The value skyrockets.

We are witnessing the dawn of the “Human Commodity.”

Think about it. If I want a marketing strategy or a Python script, an LLM can spit it out in seconds for pennies. So why would anyone pay a human consultant to do it?

They won’t. Not for the “doing.”

The bottom 90% of functional labor is being demonetized. That sounds grim, but it forces us to ask what is actually left.

What’s left is the “being.”

In the very near future, “human-generated” is going to be a premium label, just like “organic” is at the grocery store. We are going to see the rise of artisanal interaction.

The Uncanny Valley of Business

Why will we crave this? Why wouldn’t we just accept the superior, instant, synthetic alternative?

Because humans are addicted to stakes.

An AI advisor might possess the sum total of all IT knowledge. It might give you the mathematically perfect strategy for your MSP. But deep down, you know there is nothing behind the screen. It doesn’t actually care if your business fails. It has no skin in the game.

Human interaction is valuable because it is inefficient. It is valuable because I might disagree with you, or I might tell you a joke that doesn’t land, or I might get passionate about a bad idea before we find the good one.

When you hire a fractional CTO or an advisor like me, you aren’t just paying for the answer. You are paying for the shared struggle of finding it. You are paying for someone who has a mortgage and a reputation to lose if things go south.

An AI has infinite time. Its attention is worthless because it costs the machine nothing to give it.

My attention is expensive because my time is mortal.

The Luxury of “Real”

This shift is going to reshape everything. We are moving toward an economy of presence.

The most highly valued jobs won’t be the ones that churn out data. They will be the roles that require high emotional bandwidth and the ability to build genuine trust.

We are going to see a split in the market. The masses will get the highly efficient, AI-mediated hallucination where everything is smooth and perfect. The elite? They will pay a premium for the messy, visceral reality of dealing with a real person.

Don’t Become an NPC

The greatest danger here isn’t that the machines destroy us. It’s that they become so convenient that we willingly atrophy our own humanity. We risk becoming NPCs in our own lives.

Interacting with real people is exhausting. We have egos. We have baggage. But that friction is where the magic happens.

So, as we barrel toward a future of infinite synthetic content, the most radical, disruptive, and valuable thing you can do for your business is simple.

Don’t just be an output machine. Be a person. Be difficult. Be real.

That is the only thing the algorithm can’t copy.